Generating dollars for a non-profit that makes sense.

Open Arms–a non-profit organization located in Minneapolis and St. Paul delivering free,  medically tailored meals to those dealing with health complications—approached us to help generate the event theme and design system for their largest annual fundraising event: Moveable Feast. Based on their own powerful brand tenant “There’s always room for more at our table,” we designed a system that seeks to capture the often frenzied and hectic, yet magnificent and memorable, scene of a large gathering around a table. We asked guests to pull up a chair, pass the bread, double dip the sauces, spill some wine and toast to a community overflowing with love and generosity.

Creative Direction
Trent Edwards

Design Direction
Erik Herberg

Design
Savanna Gohmann
Noah Zander