A Minneapolis-based athletic wear company that’s made big plays in the custom jersey space was gearing up to debut its brand-new activewear collection. In a landscape dominated by high-price athleisure and even more expensive technical wear, we teamed up with Stimulus Athletic to bring great style and technical performance to the masses, encouraging all of us to push our limits. 

Together, we developed an impossibly bold launch campaign that rallied around the idea of improvement, growth, and the relentless hard work it takes to create better versions of ourselves in the gym, on the fields, and, most importantly, in our personal lives.