A medical device company came to us to help trim a little fear and anxiety out of clipping infant fingernails. Adapting a pre-existing technology design to help amputees, we explored ways to bring this product to life for a new-parent audience. Clocking in at roughly 25x the price of traditional pharmacy clippers, we looked to bypass parents, and bring a highly giftable product to PANKs (Professional Auntie, No Kids) everywhere.

The team explored some parallel products and success stories, which we drafted off to bring forward 4 different brand directions and explored everything from its impact on the product form to packaging and retail footprint. This work was meant to serve as a creative stimulus and push the boundaries of the traditional product launch.