With an estimated tuition cost of nearly 2x that of other technical colleges and something much closer to a traditional 4 year program Dunwoody came to us to effectively communicate its value to both audiences. One of the Midwest’s oldest technical education programs, Dunwoody boasts a job placement that rivals most Ivy League programs, so we leapt on that analogy and created a visual language that felt rich with academic history and a written language that explored the difference that a degree from Dunwoody will make in your life.