Strategy, Branding & Identity, Lettering
Thanks to Uber and Lyft, taxi's are getting progressively more discrete and soulless. We worked with Rainbow Taxi to buck the trend and introduce striking visuals and playful language that only Rainbow can get away with. The apps can get you from A to B, Rainbow will get you there happily.
Design :: Trent Edwards & Kelsey Cashman
Copywriting :: Zaar Taha
Creative Direction :: Eric Weiss & Zaar Taha