Branding, Packaging, Typography, Illustration, Animation, Advertising, Interactive
With Each new beer inspired by ingredients or brewing techniques from far-off-lands, Insight Brewing’s story was too good not to tell. Layering this brand truth with the fictional story of the asinine but adventurous “Brewmaster” we leveraged actual folklore from each brews origin location to tell the story of that beer’s inception, and reinforce that Insight is on a global quest for legendary beers.
Design :: Trent Edwards & Jacqui Boyum
Copywriting :: Jake Kluskowski & Ethan Miller
Creative Direction :: Eric Weiss
Core Beer Variety Illustrations
Seasonal Variety Illustrations
Tap Room Materials