Insight Brewing

Branding, Packaging, Typography, Illustration, Animation, Advertising, Interactive

With Each new beer inspired by ingredients or brewing techniques from far-off-lands, Insight Brewing’s story was too good not to tell. Layering this brand truth with the fictional story of the asinine but adventurous “Brewmaster” we leveraged actual folklore from each brews origin location to tell the story of that beer’s inception, and reinforce that Insight is on a global quest for legendary beers.

Design :: Trent Edwards & Jacqui Boyum

Copywriting :: Jake Kluskowski & Ethan Miller

Creative Direction :: Eric Weiss


Brand Video—Animation by KoBamm Studios

Logo

Core Beer Variety Illustrations

Seasonal Variety Illustrations

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Packaging

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Tap Room Materials

Mad Lib Coasters

Mad Lib Coasters

Website

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