Strategy, Branding & Identity, advertising, interactive
Alerus' goal is to help their clients "take financial flight", but what that looked like had changed dramatically in a post-recession America. So we tapped Alerus's South Dakota heritage and values, to remind people that financial institutions shouldn't only be there to (mis)manage your money but to help you prioritize your life along the way.
Design :: Trent Edwards
Copywriting :: Nathan Morales and Jake Kluskowski
Creative Direction :: Eric Weiss and Zaar Taha